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How-to guide

Ecosystem Mapping: Build an Actor-and-Flow Map

An ecosystem map shows who helps a service work and what moves between them. Pick one service outcome, name the actors and exchanges around it, and keep a source beside any important link. Then make a free editable diagram. The result is a draft for discussion, not a complete account of the system.

Scope a free service map See the method
Built for

Service designers and teams coordinating across organizations

What you leave with

A browser-local decision and source log, plus an editable actor-and-flow SVG or CSV draft you can review with the people involved.

Workspace

Start with a source-aware ecosystem draft

Begin with one service decision and a blank evidence worksheet. Record a couple of possible links, mark whether each is unknown, reported or confirmed, then draw only the actors relevant to that boundary.

Step 1 of 2 · Free worksheet

Scope the service and log the links

Start blank. A reported relationship is not a confirmed one. These notes stay in unencrypted storage in this browser unless you clear them; downloads may reveal your entries. Avoid private client data.

Relationship source log

Record links you may draw later. The diagram below does not automatically import or verify these rows.

Link 1
Link 2

Up to 20 links. CSV is spreadsheet-compatible, not a native XLSX file.

Actor and relationship map

Add actors, then name the exchange between them. The example is a starting structure.

servesservesrefersreferssuppliessuppliesYour serviceCustomerPartnerSupplier

Actors

Relationships

Optional AI starting draft

Enter 2–10 options or actors. AI organizes them into a relationship map. Suggestions and scores are unverified hypotheses. The manual editor on this page is free.

Names and notes are sent to the configured AI provider. Do not enter confidential information or personal names.

100 credits per draft

Method

From research to a decision

  1. 1

    Name the decision, central outcome and service boundary so colleagues can challenge what belongs on the map.

  2. 2

    List actors and touchpoints, including links between other organizations. Label what is exchanged rather than drawing unexplained lines.

  3. 3

    Record a source and checked date for important links, ask who can confirm assumptions, then revise and export the diagram.

Example to adapt

Illustrative only: for a referral service, a team could map who sends the referral, who accepts it, what information travels, and who confirms completion. Replace these roles with verified participants in your own system.

Before you share

The worksheet is saved unencrypted in this browser and its downloads may expose your entries; avoid private client details. Its rows do not automatically populate or verify the diagram. The map is a small manual sketch, not GIS, CRM sync or formal network analysis. Optional credit-priced AI suggestions remain unverified. This guide is not a complete census of an ecosystem.

Further reading

GSMA: actor, flow and gap mapping instructions

Make the first draft useful

Choose actors by what they contribute

A list of logos hides motivation, resources and capability. Group actors by the role they play for this service outcome, and name the reason each belongs within your boundary.

Danish Design Center: Ecosystem Mapping

Write what each line carries

“Connected to” is hard to test. Use a specific exchange such as a referral, approval, payment or information flow. Include links between two other actors even when your organization is not involved; those can be material dependencies.

Danish Design Center: Value System Mapping

Treat unknown links as fieldwork prompts

Mark what you do not know and ask a person close to that handoff to check it. Review the diagram with perspectives missing from the first workshop. A polished SVG is a conversation aid, not validation of every relationship.

GSMA: highlight gaps for research

Choose by the question

Which map answers your question?

Map typeChoose it when…Method
Service ecosystem mapYou need to understand actors, exchanges and dependencies around one service outcome.GSMA actor-and-flow method
Experience or journey mapYou need to follow what users do, think and feel over time.GOV.UK experience-map guidance
Power-interest stakeholder gridYou need to plan engagement by influence and concern, rather than map exchanges.UK Analysis Function method
Ecological or geographic mapYou need habitat, land-cover or other GIS data; this service-design editor is not that tool.NatureServe ecological mapping

Common question

How can I tell whether an ecosystem-map link is reliable?

Record who reported the exchange, a source or interview note, its checked date, and whether someone involved confirmed it. A missing line is a question to investigate, not proof that no relationship exists.

Already know the actors? Open the direct ecosystem map maker

Keep exploring

Related workflows

All tools

Ecosystem Map Maker

Build a service ecosystem map by adding actors and labeling their exchanges. Review what is missing, then download an SVG draft from the free workspace.

Business Network Mapping Software

Visualize organizations and relationships in a business network, with an editable diagram.

Relationship Mapping Tool

Draw a small relationship map for one account or initiative. Label actors and ties, note evidence, and export an SVG or CSV draft. Manual; no CRM sync.

Ecosystem Map Template

Download a blank ecosystem map as SVG or CSV. Define your project focus, add actors and label value exchanges in a free browser editor.

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