Market research
Market Map: Build a Clear View of a Market
A market map is a structured view of companies in a defined market. It is most useful when the category boundaries and inclusion rules are explicit.
Workspace
Start with a usable artifact
Write a one-sentence market boundary. Decide whether categories describe customer jobs, product capabilities, verticals or distribution models.
Method
From research to a decision
- 1
Collect candidate companies and their primary websites.
- 2
Choose mutually useful categories, then place each company where a buyer would expect it.
- 3
Add the date and review what changed before sharing the map.
Example to adapt
Map a developer-tools niche by testing, deployment, observability and workflow automation.
Common question
How many categories should a market map have?
Use enough to help a reader compare choices without creating a category for every company. Start small and split crowded groups only when the distinction matters.
Keep exploring
Related workflows
AI Agents Landscape
Map AI agent apps, frameworks and infrastructure for one workflow. Edit categories, verify entries and export a working landscape. AI drafting is optional.
Market Mapping: Make the Boundary Checkable
Define a market boundary, record companies and sources, then build a free editable category map. Learn when a two-axis map fits and why gaps need testing.
Market Analysis Tools by Research Task
Match market questions to Census, Trends, Analytics, ITC, EDGAR or direct research. Use a free selector and export an evidence plan before mapping companies.
Market Landscape: Map Industry Participants by Role
Define a market boundary, group organizations by role, and export an editable landscape. Free manual map; optional AI suggestions need verification.