GMap

Editable template

Positioning Map Template

A positioning map makes your chosen comparison criteria visible. It can show perceived differences, strategic choices or measured attributes; state which one you mean.

Use the workspace See the method

Workspace

Start with a usable artifact

Choose dimensions the target customer understands and that vary across alternatives.

Optional AI starting draft

Enter 2–10 options or actors. AI organizes them into a two-axis map. Suggestions and scores are unverified hypotheses. The manual editor on this page is free.

Names and notes are sent to the configured AI provider. Do not enter confidential information or personal names.

100 credits per draft

Two-axis positioning chart

Example scores are illustrative. Replace them with measured data or label them as hypotheses.

Brand ABrand BBrand CLow costHigh costSpecialist offerBasic offer

Brands and scores (0–100)

Method

From research to a decision

  1. 1

    Write the positioning question.

  2. 2

    Define low and high ends of both axes.

  3. 3

    Plot evidence-backed positions and discuss nearby alternatives.

Example to adapt

Plot team collaboration tools on setup effort and workflow flexibility.

Common question

Is a positioning map the same as a perceptual map?

A perceptual map specifically represents customer perceptions. A positioning map may also represent a deliberate strategic or product comparison.

Keep exploring

Related workflows

All tools

Strategic Group Map Maker

Create a strategic group map in your browser. Define an industry and two strategic dimensions, add firms and evidence notes, then download an SVG draft.

Perceptual Map Template

Download a blank perceptual map as SVG or CSV. Label two buyer-relevant attributes, then add evidence-backed brand positions in the free editor.

Perceptual Map Maker

Build a two-axis brand perception map in your browser. Add brands, label survey or hypothesis scores, and download an SVG and CSV draft.