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Market research

Market Map: Build a Clear View of a Market

A market map is a structured view of companies in a defined market. It is most useful when the category boundaries and inclusion rules are explicit.

Use the workspace See the method
Built for

Founders, investors and market researchers

What you leave with

A visual inventory that can be edited, exported and discussed.

Workspace

Start with a usable artifact

Write a one-sentence market boundary. Decide whether categories describe customer jobs, product capabilities, verticals or distribution models.

Try it now

Make a map of any market in minutes

Start with a niche. Add names you already know or let AI suggest a first set. Review every entry, then export or share the map.

Manual maps are freeOpen full editor

AI generation: 100 credits per successful map. Failed generations are refunded.

AI drafts can contain mistakes. Verify names and websites before publishing.

Your map begins here
Your map begins here

Enter a niche and start a free manual map, or use credits for an AI draft.

Method

From research to a decision

  1. 1

    Collect candidate companies and their primary websites.

  2. 2

    Choose mutually useful categories, then place each company where a buyer would expect it.

  3. 3

    Add the date and review what changed before sharing the map.

Example to adapt

Map a developer-tools niche by testing, deployment, observability and workflow automation.

Before you share

A market map is not a market-share chart. Placement alone does not imply revenue, quality or leadership.

Further reading

Miro: Ecosystem Map

Common question

How many categories should a market map have?

Use enough to help a reader compare choices without creating a category for every company. Start small and split crowded groups only when the distinction matters.

Keep exploring

Related workflows

All tools

AI Agents Landscape

Map AI agent apps, frameworks and infrastructure for one workflow. Edit categories, verify entries and export a working landscape. AI drafting is optional.

Market Mapping: Make the Boundary Checkable

Define a market boundary, record companies and sources, then build a free editable category map. Learn when a two-axis map fits and why gaps need testing.

Market Analysis Tools by Research Task

Match market questions to Census, Trends, Analytics, ITC, EDGAR or direct research. Use a free selector and export an evidence plan before mapping companies.

Market Landscape: Map Industry Participants by Role

Define a market boundary, group organizations by role, and export an editable landscape. Free manual map; optional AI suggestions need verification.

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