Research workspaces
Market mapping tools and templates
Start with the decision you need to make. The tools are editable, and the guides explain what to verify before you share a map.
Interactive tools 7
Ecosystem Map Maker
Build a service ecosystem map by adding actors and labeling their exchanges. Review what is missing, then download an SVG draft from the free workspace.
Competitor Analysis Tool
Compare competitors side by side, turn observations into a decision, and export your working matrix.
Competitor Discovery Workspace
Turn a customer problem into a verifiable shortlist of direct competitors, substitutes and adjacent options.
Strategic Group Map Maker
Create a strategic group map in your browser. Define an industry and two strategic dimensions, add firms and evidence notes, then download an SVG draft.
Perceptual Map Maker
Build a two-axis brand perception map in your browser. Add brands, label survey or hypothesis scores, and download an SVG and CSV draft.
Website Logo and Favicon Finder
Find a website’s public icon from its domain and collect the asset URL for a market map.
Market Map Maker for Company Landscapes
Group your company list into an editable industry market map. Start manually for free, revise categories and export a draft; optional AI uses credits.
Editable templates 7
Competitive Analysis Template
Compare your offer with direct rivals and substitutes in a free editable template. Record pricing, strengths, sources and checked dates, then download a CSV.
Competitive Overview Template
Prepare a concise, evidence-led overview of the alternatives a buyer considers.
Ecosystem Map Template
Download a blank ecosystem map as SVG or CSV. Define your project focus, add actors and label value exchanges in a free browser editor.
Perceptual Map Template
Download a blank perceptual map as SVG or CSV. Label two buyer-relevant attributes, then add evidence-backed brand positions in the free editor.
Positioning Map Template
Compare products on two meaningful dimensions and identify positions worth validating.
Competitive Landscape Template
Document direct rivals, substitutes and the buyer criteria that separate them in an editable matrix.
Market Map Template
Start from an editable category structure, add verified companies and export a visual market map.
Practical guides 3
Market Mapping: Make the Boundary Checkable
Define a market boundary, record companies and sources, then build a free editable category map. Learn when a two-axis map fits and why gaps need testing.
Ecosystem Mapping: Build an Actor-and-Flow Map
Learn how to scope a service ecosystem, record actors and exchanges with source notes, then draw and export a free editable map. Includes map-type guidance.
Competitive Landscape Analysis: A Practical Guide
Learn competitive landscape analysis step by step. Define a buyer, compare direct rivals and substitutes, record evidence, and export a free CSV matrix.
Industry landscapes 4
AI Agents Landscape
Map AI agent apps, frameworks and infrastructure for one workflow. Edit categories, verify entries and export a working landscape. AI drafting is optional.
Generative AI Tools Landscape
Organize generative AI products by output and workflow, then create your own current map.
Martech Landscape
Build a marketing-technology landscape around a real team workflow, not an undifferentiated logo wall.
Cybersecurity Tools Landscape
Create a cybersecurity vendor landscape by security job, buyer and deployment context.
Research and comparisons 9
Market Map: Build a Clear View of a Market
Organize companies by buyer need, see where categories overlap, and publish an editable market map.
Competitive Landscape
Map the competitive landscape around one buyer decision. Compare direct rivals, substitutes and manual options in a free, editable matrix with CSV export.
Business Network Mapping Software
Visualize organizations and relationships in a business network, with an editable diagram.
Competitor Mapping for a Buyer Decision
Build a competitor map with buyer-relevant axes, source notes and checked dates. Compare direct rivals and substitutes, then export SVG or CSV.
Market Analysis Tools by Research Task
Match market questions to Census, Trends, Analytics, ITC, EDGAR or direct research. Use a free selector and export an evidence plan before mapping companies.
Market Landscape: Map Industry Participants by Role
Define a market boundary, group organizations by role, and export an editable landscape. Free manual map; optional AI suggestions need verification.
Relationship Mapping Tool
Draw a small relationship map for one account or initiative. Label actors and ties, note evidence, and export an SVG or CSV draft. Manual; no CRM sync.
Market Research Tools for Startups
Compare interviews, surveys, Google Trends, Census data and competitor signals. Use a free editable matrix to record sources, limits and your next test.
Stakeholder Mapping Software
Build a stakeholder map for one project. Score power and interest, record why, choose an engagement action, and export your draft as CSV or SVG.