GMap

Market research

Competitive Landscape

A competitive landscape shows the options a buyer could choose to solve one problem. Some are direct rivals; others may be adjacent tools, a manual process or no purchase at all. Start with that decision, then compare the alternatives you can verify.

Use the comparison matrix See the method

Workspace

Compare the options a buyer can actually choose

Name the buyer and decision first. The starter rows are placeholders, not verified competitor facts; replace them with the options customers actually consider.

Optional AI starting draft

Enter 2–10 options or actors. AI organizes them into a comparison matrix. Suggestions and scores are unverified hypotheses. The manual editor on this page is free.

Names and notes are sent to the configured AI provider. Do not enter confidential information or personal names.

100 credits per draft

Editable comparison matrix

Example labels are placeholders. Add your evidence before sharing a conclusion.

Your product

Alternative A

Alternative B

Method

From research to a decision

  1. 1

    Define one customer, the job they need done and the decision they face.

  2. 2

    Enter direct rivals, adjacent solutions, substitutes and manual options only when they are real choices for that buyer.

  3. 3

    Compare meaningful criteria, cite each important claim and mark the date checked so the snapshot can be revisited.

Example to adapt

For a hypothetical scheduling product, the buyer might compare specialist software, a calendar suite and manual coordination. Verify whether those are actually considered before ranking them.

Make the first draft useful

Draw the boundary around the buyer

The landscape is the set of options a customer could choose instead of your product. A long industry list is not automatically the customer’s real decision set.

ProductPlan definition

Keep evidence beside each claim

Record target customer, offer, public or quote-only pricing, strengths, limitations, source and checked date. Combine customer research with competitive analysis rather than treating either as a complete answer.

U.S. Small Business Administration

Use industry forces for a different question

Five Forces examines rivalry, new entrants, substitutes and buyer/supplier power across an industry. The matrix here compares specific choices in one buyer decision.

Harvard Business School: Five Forces

Date the snapshot

A competitor can change pricing, positioning or target customers. This page makes a point-in-time artifact; it is not an ongoing intelligence feed or automatic monitoring service.

Klue: Landscape analysis guide

Common question

Which competitors belong in the landscape?

Include options that the defined buyer could realistically use for the job: close rivals, adjacent products, substitutes and a manual or no-purchase route if relevant. Exclude vendors that only share an industry label.

Keep exploring

Related workflows

All tools

Competitive Analysis Template

Compare your offer with direct rivals and substitutes in a free editable template. Record pricing, strengths, sources and checked dates, then download a CSV.

Competitor Analysis Tool

Compare competitors side by side, turn observations into a decision, and export your working matrix.

Competitive Overview Template

Prepare a concise, evidence-led overview of the alternatives a buyer considers.

Competitor Discovery Workspace

Turn a customer problem into a verifiable shortlist of direct competitors, substitutes and adjacent options.