Interactive tool
Competitor Discovery Workspace
Competitor discovery starts with the buyer’s job, not an industry label. Collect candidates from real search results and buyer language, then verify each company before comparison.
Workspace
Start with a usable artifact
Write the task a buyer searches for. Add candidates you found in search, app marketplaces or sales calls; the editor will not invent them.
Optional AI starting draft
Enter 2–10 options or actors. AI organizes them into a comparison matrix. Suggestions and scores are unverified hypotheses. The manual editor on this page is free.
Names and notes are sent to the configured AI provider. Do not enter confidential information or personal names.
Editable comparison matrix
Example labels are placeholders. Add your evidence before sharing a conclusion.
Your product
Alternative A
Alternative B
Method
From research to a decision
- 1
Search the buyer problem and common alternatives.
- 2
Record official sites and classify direct versus substitute solutions.
- 3
Remove companies that do not serve the same buyer or job.
Example to adapt
For “automate invoice approvals,” include AP platforms, workflow automation suites and a spreadsheet process.
Common question
Can AI discover all my competitors?
No model can guarantee a complete current list without live, source-backed research. Use this workspace to inspect and compare a shortlist.
Keep exploring
Related workflows
Competitive Analysis Template
Compare your offer with direct rivals and substitutes in a free editable template. Record pricing, strengths, sources and checked dates, then download a CSV.
Competitor Analysis Tool
Compare competitors side by side, turn observations into a decision, and export your working matrix.
Competitive Landscape
Map the competitive landscape around one buyer decision. Compare direct rivals, substitutes and manual options in a free, editable matrix with CSV export.
Competitive Overview Template
Prepare a concise, evidence-led overview of the alternatives a buyer considers.