Editable template
Competitive Landscape Template
A competitive landscape template is most useful when it distinguishes different kinds of competition and records evidence alongside judgments.
Workspace
Start with a usable artifact
Name the buyer, use case and geography. Then pick fields that can be filled consistently across companies.
Optional AI starting draft
Enter 2–10 options or actors. AI organizes them into a comparison matrix. Suggestions and scores are unverified hypotheses. The manual editor on this page is free.
Names and notes are sent to the configured AI provider. Do not enter confidential information or personal names.
Editable comparison matrix
Example labels are placeholders. Add your evidence before sharing a conclusion.
Your product
Alternative A
Alternative B
Method
From research to a decision
- 1
Enter direct rivals and meaningful substitutes.
- 2
Fill comparable product and commercial fields.
- 3
Summarize the market gap or tradeoff to test next.
Example to adapt
For expense-management software, compare card controls, reimbursements, integrations and target customer.
Common question
Can I use this for a pitch deck?
Yes, after checking every public claim and selecting the few dimensions that matter to investors or customers.
Keep exploring
Related workflows
Competitive Analysis Template
Compare your offer with direct rivals and substitutes in a free editable template. Record pricing, strengths, sources and checked dates, then download a CSV.
Competitor Analysis Tool
Compare competitors side by side, turn observations into a decision, and export your working matrix.
Competitive Landscape
Map the competitive landscape around one buyer decision. Compare direct rivals, substitutes and manual options in a free, editable matrix with CSV export.
Competitive Overview Template
Prepare a concise, evidence-led overview of the alternatives a buyer considers.