GMap

Market landscape

Martech Landscape

The martech landscape spans many jobs. A useful map separates data collection, activation, campaign execution, measurement and content workflows.

Use the workspace See the method

Workspace

Start with a usable artifact

Choose the organization’s channel mix and data architecture before deciding which vendors belong together.

Try it now

Make a map of any market in minutes

Start with a niche. Add names you already know or let AI suggest a first set. Review every entry, then export or share the map.

Manual maps are freeOpen full editor

AI generation: 100 credits per successful map. Failed generations are refunded.

AI drafts can contain mistakes. Verify names and websites before publishing.

Your map begins here
Your map begins here

Enter a niche and start a free manual map, or use credits for an AI draft.

Method

From research to a decision

  1. 1

    Define the workflow and required integrations.

  2. 2

    Group vendors by primary role in that workflow.

  3. 3

    Note overlaps, dependencies and known gaps.

Example to adapt

A lifecycle-marketing map could separate data platforms, orchestration, email/SMS delivery and analytics.

Common question

How should all-in-one suites be placed?

Put them where the target buyer primarily evaluates them, then note important secondary capabilities instead of duplicating them everywhere.

Keep exploring

Related workflows

All tools

AI Agents Landscape

Map AI agent apps, frameworks and infrastructure for one workflow. Edit categories, verify entries and export a working landscape. AI drafting is optional.

Market Map: Build a Clear View of a Market

Organize companies by buyer need, see where categories overlap, and publish an editable market map.

Market Mapping: Make the Boundary Checkable

Define a market boundary, record companies and sources, then build a free editable category map. Learn when a two-axis map fits and why gaps need testing.

Market Analysis Tools by Research Task

Match market questions to Census, Trends, Analytics, ITC, EDGAR or direct research. Use a free selector and export an evidence plan before mapping companies.