Editable template
Market Map Template
A market map template provides categories and a consistent record for each company. The template becomes valuable when its scope and inclusion rules are explicit.
Workspace
Start with a usable artifact
Write the market boundary and choose whether categories represent buyer jobs or product layers.
Method
From research to a decision
- 1
Replace the example niche with your own market.
- 2
Add official company URLs and concise descriptions.
- 3
Review duplicates, category overlap and currency before sharing.
Example to adapt
Start with “AI research tools” and split into search, document analysis and literature review.
Common question
Can I change the categories?
Yes. Categories and entries remain editable after the map is created.
Keep exploring
Related workflows
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Market Map: Build a Clear View of a Market
Organize companies by buyer need, see where categories overlap, and publish an editable market map.
Market Mapping: Make the Boundary Checkable
Define a market boundary, record companies and sources, then build a free editable category map. Learn when a two-axis map fits and why gaps need testing.
Market Analysis Tools by Research Task
Match market questions to Census, Trends, Analytics, ITC, EDGAR or direct research. Use a free selector and export an evidence plan before mapping companies.